[Be] City Mall Brand Identity Upgrade 城市购物中心品牌识别

城市购物中心是一个将各行各业的人们聚集在一起的购物目的地。城市购物中心拥有数百个本地和国际品牌、健身房、沙龙、电影院和豪华的美食广场,总是人潮涌动。City Mall is a shopping destination that brings people together from all walks of life. With hundreds of local and international brands, gyms, salons, movie theatres, and a sumptuous food court, City Mall is always buzzing with visitors.


无所不在,城市购物中心是一个将各行各业的人们聚集在一起的购物目的地。为了帮助他们找到他们正在寻找的东西,我们将原始符号中的多个箭头加倍,将它们更新并扩展为易于导航的设计系统。排版也得到了大胆的升级,整合了对 Pangram 字体的定制格鲁吉亚改编。Out of nothing, City Mall is a shopping destination that brings people together from all walks of life. To help them find what they are looking for, we doubled down on multiple arrows in the original symbol, updated and expanded them into a navigation-friendly design system. Typography also got a bold upgrade integrating a custom Georgian adaptation of Pangram typeface.

CAST创意总监 – Nick Kumbari Giorgi Avaliani首席设计师 – Anuki Koniashvili3D 可视化 – David Dron设计师 – Nicole Belskaya David Dron
Creative Directors – Nick Kumbari Giorgi Avaliani
Lead Designer – Anuki Koniashvili
3D Visualisation – David Dron
Designer – Nicole Belskaya David Dron

Published: August 6th 2021